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BRING SUSTAINABILITY TO LIFE with new innovative business models and technologies set to generate 100m new jobs in the next 10 years.

As sustainability evolves, so too must the thinking, the technologies and the tools we use.

pixel So if you are responsible for, or have an interest in regional and economic development, job creation, sustainable development, manufacturing, mining, agriculture, water, waste management, disaster management, education, R&D, innovation, entrepreneurship, business/industry and or advisory services - then take heed. This is for you!  

Be Inspired!
Anne-Maree Huxley
MOSS Founder & CEO

About the Blue Economy

The Blue Economy ENABLES IMPROVED PRODUCTIVITY AND SUSTAINABLE GROWTH for virtually every part of the Economy. It is also shaping a new way to do business with zero waste, and represents a sustainable and competitive business framework - based on innovations that offer investors and society economic, social and environmental benefits. Such opportunities to achieve sustainability, parity and profitability are not only inviting, but tremendously compelling as ultimately we will only survive and prosper in a resource restrained world of 10 billion, if we are able to emulate nature.

Through a systemic approach, the Blue Economy provides us the methodologies, the business models and technologies to deliver win:win solutions to a changing economic landscape in which resource depletion and social costs are untenable and unsustainable. It illuminates the way unleashing creativity and entrepreneurship. It stands on the shoulders of the green economy and incorporates sustainability, radical resource productivity, whole systems design, bio-mimicry, industrial ecology, renewable energy, green chemistry and nanotechnology. 

The time has come to shift towards a competitive business model that allows producers to offer the best at the lowest prices by introducing innovations that generate multiple benefits, not just increased profits. 

As Achim Steiner, Executive Director UN Environmental Programs (UNEP) suggests "The Blue Economy, able to deal systematically with the world's many challenges - is now essential. Our earth has always been our greatest resources and the Blue Economy cites 100 reasons why investing in both local and global ecosystem sustainability is even more valid and central today. If we follow the logic of nature, we can create a foundation for societal sea-change and economic transformation that manifests from the ground up." 

pixelAs outlined by it's Founder Prof Gunter Pauli in his Report to the Club of Rome (now in 38 languages)  The Blue Economy is set to generate 100 million new jobs in 10 years.  This new highly innovative competitive business model supports a world guided by the Paris Agreement (formerly Kyoto Protocol), and heralds a paradigm shift in economics and sustainability. It showcases cascading business models that have multiple cash flows, examines new energy and building options, and explores 100 innovations that achieve zero pollution and build social capital.

To date the Blue Economy has seen over EUR4 billion in investment and the creation of an estimated 3 million jobs with innovation and technology that is as diverse as it is game changing from turning thistles - yes a waste that we spend millions trying to kill with expensive toxic chemicals - into valuable oils (the Sardinia Refinery has seen $600m in revenues in it's first year); coffee into a

valuable substrate to grow mushrooms and prevent yourshoes from becoming smelly...through to turning mining waste into stone paper - paper that needs no trees or water in it's manufacturing process, that can be recycled forever!

Some of the platform technologies are equally as compelling. By mimicking nature's Water Vortex for example, an Industrial Vortex Generator (IVG) can:

√ Eliminate lime/calcium and air bubbles in the water giving us cleaner, healthier water



√ Increases agricultural yields by increasing the absorption of nutrients by plants = increased plant growth, plant viability, crop yield, weight and shelf life.



√ Increase the yield and profitability in aquaculture.



√ Remove algae in ponds and rivers.

√ Eliminate the need for chemicals in cooling towers
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for large buildings, oil refineries, chemical plants, power stations, food processing and manufacturing plants etc - allowing water to be reused (saving thousands in water, energy and chemical costs each year - all with less than a 2 year payback period).
√ Eliminate the build up of scale and lime in the home, restaurants and hotels giving longer life to pipes and equipment, saves time cleaning and eliminates the need for chemical cleaning products.


√ Degas liquids in the paint or coating industries or for oil production and recovery.



√ Be used to make ice stronger (ideal for ice making, skating rinks etc).



√ To aid mining processes - by separating metals from water and much much more...

MOSS Founder Anne-Maree McInerney believes the Blue Economy can help business, government and community organisations across the Asia Pacific Region, to achieve their economic, social and environmental sustainability goals. Anne-Maree and her team delivers training, develops workshops and provides consulting services to those who want to build resilience and future proof their business, industry and or community.  Testimonials can be found here.

If you would like to learn how Anne-Maree, her team and the Blue Economy or Blue Economy Inspired innovation can support your business, community or region, call MOSS today on +61 3 987 99886 or email info@moss.org.au  

For more information on the Blue and Circular Economy - refer to our special edition Newsletters MOSS News Views and Events March 2015 as well as MOSS News Views and Events Summer 2015 and MOSS News Views and Events Spring 2014.

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