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Last week Minister Hunt outlined the narrative of the Federal Government's Direct Action policy sharing how the government would be working in partnership with business and the community to deliver an environmental plan for "Clean Air, Clean Land, Clean Water and Heritage Protection." It also outlined the mechanisms they wish to see used to gain investment support for projects.

If you wish to get support from the Government for your Direct Action programs, you will need to talk the right language.  Likewise - if you wish to get support from your stakeholders ie board, employees, consumers, suppliers, governments etc - you have to portray your message in a way they understand it.

Sustainability, clean tech, CSR, climate change, green growth, and low carbon economics have all been fraught with complexity and jargon that has seen many switch off to the opportunities in front of them. So how can you get your message across?  How do you get the budgets to deliver your sustainability programs? How do you develop a strategy and narrative that will get results, allow you to have fun and make life easier?

Join us for our Communicating Sustainability MasterClass to discover how easy it can be.

In one day you'll learn:

√ How to enhance your CSR and sustainability strategy.

√ How to develop policy that gets support from stakeholders.
√ About new consumers and how they make informed purchase decisions. 

√ Tools to aid board and or government investment decision making.

√ How to create shared value through storytelling.

√ Why stories win over stats.

√ How to create a hero brand.

√ How to engage the board, inspire employees and get public support for your big ideas and campaigns. 

√ How to address the naysayers and climate skeptics.

√ How to achieve attitude and behaviour change in your target audience.

√ The keys to effective CSR story telling.

√ Common sustainability or CSR plots.

√ The principals to avoid green-wash.

√ The Principles of Communicating Sustainability as developed for the UNFCCC, Rio 20+, the OECD, EU Commission and World Economic Forum and how global brands are growing their businesses through the use of these principles.


MOSS & SEA Members: $770.  Non Members: $880.  Book and pay prior to Friday 25 October to receive a 10% early bird discount.

10% discount also applies to Not for Profit Organisations, Students and Academics.
5% discount applies for two or more registrations from the same company with 10% discount for three or more registrations from the same company.  All prices include GST, workbooks, peer to peer learning, expert advice, arrival tea and coffee, morning and afternoon tea plus lunch.

For more information  download the program and brochure 

Discover how to make your job easy! Sign up today - it's probably the best investment you could make to advance your career and improve your bottom line.

About MOSS: Models of Success and Sustainability (MOSS) is an Australian based not for profit industry body for Corporate Responsibility and Sustainability. For more than a decade, MOSS has provided innovation, education, training tools and advice to drive sustainability and competitive business success. Now the final piece of the puzzle has been brought to the table of project funding - so the trio of innovation, education and investment is now available to transition society to a low carbon future. For more information refer: www.moss.org.au

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