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Jan / Feb 2008

Hi reader,

Welcome to the first edition of the MOSS News, Views and Events for 2008.

I trust you all had a great Christmas, New Year and Australia day. And now that the shopping, gift giving, celebrating and focusing on Australia's achievements and what makes Australia great is over, perhaps it's time to take a moment to ponder a few facts that are actually very un-Australian that we need to address if we are going to sustain ourselves, our country and our world into the future. Sadly we are some of the worst contributors to climate change in the world.

  • Australia remains the highest producer of greenhouse pollution per capita in the world;
  • We are among the most wasteful nations producing more than 2000kg of waste per person per year;
  • We consume more water in households than any other nation; and
  • Our Ecological footprint is more than four times sustainable levels.

Pretty shocking isn't it.

As we kick off the year, perhaps it's time to ask yourself what are you doing personally and professionally to reduce your environmental footprint.

In an attempt to dramatically reduce Australia's footprint, MOSS will run various events, briefings and workshops across the country throughout the year to help business, government and community better measure, manage and mitigate the affects of climate change. We will also bring you up to date with the latest national and international thinking, legislation and opportunities that climate change will bring.

MOSS will start the year with a series of Post Bali briefings that will feature local business leaders and lawyers who attended The Bali Climate Conference, along with Prague based International Sustainability Consultant and Environmental broker Jonathan Wootliff. Refer here for more details.

We will then run a follow up workshop on exactly how you can reduce and mitigate your environmental risks.
MOSS will also undertake private boardroom briefings throughout 08 - so if you would like us to prepare your board or senior management team for the urgent task of addressing climate change - drop us an email info@moss.org.au or call us on 03 9846 7629.

We hope you enjoy the first edition of MOSS News, Views and Events for 08. It's a bumper edition full of full of the latest developments in the world of CSR & Sustainability. Happy Reading!

MOSS :: Industry news

Woolies Drought Action Day 15 Feb
Last year Woolworths Drought Action Day raised over $4.7m and helped more than 2,500 farming families. This year,
if you shop at any Woolworths / Safeway supermarket on Friday 15th February, all profits from that day will be donated to the Country Women's Association to help Australian farming families who are still suffering the worst drought in living memory. The funds will also sponsor ongoing research into sustainable farming practices. Despite recent rains in some parts of the country, approx. 4 out of 5 farmers are still in drought. Please pass this email onto your friends and family so we can all do our bit to help Aussie farmers. For more information: www.woolworthsdroughtaction.com.au/

Norway now 20 years ahead of schedule to become Carbon Neutral
Norway may have been beaten to the punch by Vatican City as the first soverign state to become carbon neutral, but in a long-standing tradition of doing things better than the rest of us, the "Land of the Midnight Sun" clearly hasn't given up its goal of becoming carbon neutral before everyone else. Originally slated to become a "zero-emission" state by 2050, the Norwegian government announced earlier this month that they are now 20 ahead of schedule (more...)

Centre for Social Impact
2008 will see the establishment of a major new initiative drawing together and consolidating the growing Australia-wide interest in philanthropy, social investment, the Not for Profit sector, and social entrepreneurship. The Centre for Social Impact (CSI) will bring together Swinburne University (through the Asia-Pacific Centre for Philanthropy and Social Investment), the University of Melbourne, and the University of New South Wales, and will provide managerial education, executive support and research for the Not for Profit sector.

Commencing operations in February 2008, the CSI will build the capacity of Australia's non-for profit sector, philanthropic endeavour and the development of social responsibility in the corporate Sector. It is being funded with a $12.5 m grant from the Australian Government. It will be a collaborative venture designed to provide national leadership. It is intended that other institutions will be invited to join them later. Click here for more...

World Mayors and Local Governments Climate Protection Agreement
By 2030, two thirds of humanity will live in urban centres, where today more than 50% of the world's population lives and more than 75% of all energy is consumed. All cities are highly vulnerable to the impacts of climate change, especially fast growing cities in developing countries.

Mayors and local government are critical when it comes to practical actions. If genuinely empowered and resourced, they have the potential to lead emissions reductions to ensure high global greenhouse gas emissions reductions targets are met. For details on the Climate Protection Agreement Click Here, and Here to hear the podcast of NY Mayor London Dept Mayor at the launch of the agreement in Bali.

CSR Takes Center Stage For First Time at World Economic Forum
This year, CSR moved from the wings to center stage in Davos (World Economic Forum), shifting from a debated practice to a more broadly accepted strategy for using business to solve rising social and environmental problems. In addition to pre-conference sessions updating "Progress on Climate Change" and "The Sustainable Consumer," conference sessions carried titles laden with CSR issues: "The Arctic: Less Ice, More Oil"; "Human Rights on the Global Agenda"; "Time Is Running Out for Water"; and "Going Nuclear to Fight Climate Change?" for more refer: www.weforum.org/en/index.htm

Children rewarded for helping the environment
The Women's Weekly have just launched Environmental Heroes Awards, which will award $10,000 each month for the next ten months. The competition rewards projects run by groups of children from schools, community, social and sporting groups based in Australia, which help the environment. Preference will be given to (but is not limited to) recycling/land fill avoidance/diversion and tree planting (ie projects which mitigate against landfill gases and deforestation); and will also include energy efficiency projects. The competition is only open to groups with at least one person aged 18 years or over and at least two people under the age of 18 years. Entry forms are available from the The Australian Women's Weekly (February to November 2008 issues).

MOSS helps launch ResourceSmart
This week MOSS CEO Anne-Maree Huxley led the Environmental Call to Action delivering the social and economic business case for immediate and improved environmental management as Sustainability Victoria engages statutory authorities to take urgent and immediate action on climate change. Refer Here for full program details.

New Online Wellness program launched
Wellness has been forecast to become the next trillion dollar industry, yet there is a growing need for highly skilled professionals. RMIT is aiming to lead the wellness revolution with the launch of its new Masters of Wellness program. Who'll be leading the health and wellbeing of your organisation? Refer Here for more.

Climate Change Update - New Energy Efficiency Target for Victorians
It is anticipated the introduction of the Victorian Energy Efficiency Target Act 2007 (Vic) will save Victorian households up to $130 million on their gas and electricity bills by reducing energy use and lowering costs. The new Act also ambitiously sets a target of 2.7 million tonnes of greenhouse gas abatement in its first three years. More...

National Climate Change and Water Agenda Moves Forward
Minister for Climate Change and Water, Senator Penny Wong, last week chaired the first meeting of the Council of Australian Governments Working Group on Climate Change and Water. The meeting follows the decision at last months COAG where the PM and first ministers agreed on a process for national reform in key areas. More...

Wal-Mart Announces Next Steps in its Green Evolution
Wal-Mart wants to make its most energy intensive products 25 percent more efficient in the next three years, as well as set higher environmental standards for its suppliers. More...

MOSS :: Views

A new mindset a must for Corporate Sustainability
In the BT and Cicso Sponsored paper, A New Mindset for Corporate Sustainability - 6 academics from around the world, recommend a mind-altering approach to corporate sustainability. They emphasise innovation as the crucial driver, dispel myths, illuminate the investment environment and provide real examples of how to transform your organisation for sustainable growth. Click Here to download the whitepaper or listen to the audiocast.

Leadership tips for 2008
From our colleagues at Leaders in London, here's eight actions you can take to improve your leadership in 2008: seven 'dos' and one 'don't'. Pick one and start now.

  1. How to make your team great
    Treat people as if they are capable of great things. And many of them will prove you right.
    "'If you treat people as they are, they will stay as they are. But if you treat them as they ought to be, they will become bigger and better persons."
    - Goethe
    "Give people an 'A' in advance. We talk completely differently to someone we've given an 'A' to than to someone we've given a 'C' to; the 'A' is not an expectation to live up to, but a possibility to live into."
    - Ben Zander, talking at Leaders in London 2007.

  2. Listen to new and ramdon voices
    "The best way to get good feedback is to randomise. The best feedback may come from the bottom of the organization."
    - Steve Levitt, speaking at Leaders in London 2007.
    "I used to hold meetings in the aisles of my supermarkets. Customers would constantly interrupt to talk to me, to give me feedback. Then I'd attend meetings back in the office with colleagues who spend all their time compiling customer research and wading through consumer behaviour reports. And I'd tell them things about our customers I'd picked up from random conversations in the aisles. And they'd say 'We didn't know that.' "
    - Feargal Quinn, founder, Superquinn supermarkets

  3. Create a cult, not a culture
    "The other magazines in the stable were so convinced we would flop, they called us 'Folded' instead of 'Loaded' during our pre-launch phase. I had no business training. But, I knew enough to create an environment where the team felt the world hated us (which wasn't hard), so we could thrive off that. Like Alex Ferguson with Manchester United and Colonel Gadaffi with Libya."
    - James Brown, Founder, Loaded magazine, speaking at Leaders in London 2007
    "Incentives are the guts of economics. They're not just about money. They're about social pressure, adulation, and working for a cool organisation. Google is more cult-like than anything."
    - Steve Levitt, as above
    "There's no such thing as company culture."
    - Marcus Buckingham, as above

  4. Be yourself : Don't act like a leader
    We tend to carry around 'great man' or 'great woman' archetypes in our heads - often without being aware of them. We feel that is what a leader should be. And then we feel we have to act like these mythical creatures when we come into a leadership position. Leadership may have worked like that once. It doesn't now.
    "Be very clear about yourself and your strengths and weaknesses. Use the strengths you've got to be effective. But, don't try to be something you're not. Some leaders may feel they need to be a cross between Margaret Thatcher and Alexander the Great. Now, there's a frightening thought. Be yourself." -
    David Cameron, Leaders in London 2007

  5. Be slightly deluded
    But only slightly. "In 360 assessments, there is one group that is the most accurate about assessing their own performance versus how other people assess them. And that's depressives. The most highly productive people, by contrast, are slightly positively deluded about how good they are. So, self-awareness isn't all it's cracked up to be."
    - Marcus Buckingham, Leaders in London 2007

  6. How to sell new ideas to the boss
    (Unless you yourself are the group CEO, that is). "Don't sell novelty. That's a high risk currency. Emphasise the benefits."
    - Edward de Bono, Leaders in London 2007

  7. Ask this question at meetings
    "Insist that every meeting end with the question 'What new ideas have you had since last we met?' If the answer is 'none', then it has to be made clear to the people around the table who came up with no new ideas that they aren't doing their job properly." - Edward de Bono, as above, on how to lead for innovation

  8. And one don't
    "Don't borrow strength from positional power. Leadership is...not a position. Gandhi never held a leadership position."
    - Stephen Covey at Leaders in London 2007.
    Perhaps the biggest admission of an inability to lead is to say or imply, "Because I said so" - issuing instructions and expecting compliance because of your position. Bright, questioning people - and they're the people you want - no longer have automatic deference to a position. And they don't like being told what to do.


Our thanks for Leaders in London for allowing us to provide these tips for our readers. For more information, refer: www.leadersinlondon.com.

Want to hear what other world leaders and entrepreneurs including Kofi Annan, Al Gore, Martin Sorrell, Michael Porter, Michael Eisner had to say at the Leaders in London Conference refer to the recent 2007 Leaders in London conference webcast - Click Here.

Business Ethics matter to consumers

Do consumers care enough to reward ethical companies and punish unethical companies? Will they pay more for a fair-trade cup of coffee and less for a t-shirt lacking organic cotton? Researchers at the Richard Ivey School of Business have found a strong relationship between a company's ethical behaviour and a consumer's willingness-to-pay.... refer here for more


MOSS :: Employment in CSR

Looking for a new job in CSR? Here's a few positions up for grabs.

Maternity Leave Contract - 12 months - Unilever CSR & Comms Manager. Refer Here for full details.

Director of Business Development - International Centre for Equal Healthcare Access. Refer Here for full details.

And if you are looking for a job in the not for profit sector, you might like to take a look at the ProBono jobs website. It has a comprehensive listing. Refer: www.probonoaustralia.com.au/jobs/
And if you'd like to feature a job in a forth coming newsletter, it's free for MOSS members and just $100 plus GST for non-members. Contact info@moss.org.au for more information or to provide us details.

Recent Appointments
Russell Workman formerly CSR Manager for HBOS has recently taken up the position of CEO or Mensheds and Simon Robinson formerly CEO Melbourne Cares is now CSR Manager at Sensis. We wish you both all the best in your new roles.


MOSS :: Recent Reports

The Global Business Barometer suggests CSR is now considered a mainstream business issue that companies can not afford to ignore.

It seems attitudes towards corporate social responsibility (CSR) are changing. However, the UK-based Economist Magazine argues most companies are struggling with CSR and few are good at it. In a recent survey carried out for the Economist Corporate Social Responsibility: Just Good Business in The Economist found CSR is increasingly becoming a priority for businesses in Europe, the Asia-Pacific and Canada where respondents are based. More...

Westpac Banking Corporation releases 2007 Stakeholder Impact Report - "Tomorrow" refer: www.westpac.com.au/internet/publish.nsf/Content/WICR+Sustainability+Reports.

"Tomorrow" details Westpac's Environment, Social and Governance (ESG) performance against over 110 performance indicators, covering Australia, New Zealand and the Pacific. The Report features commentary by a number of prominent thought leaders on critical issues such as climate change, workplace flexibility, responsible lending and the social impact of drought. It also details how the bank is managing environmental impacts in investment and lending and through the supply chain.

Merck KGaA, the Darmstadt-based chemical and pharmaceutical company, has published its 2007 Corporate Responsibility Report entitled "Responsibility for Employees, the Environment and the Community". Refer: www.responsibility.merck.de

Responsibility for products, employees, the environment and the community is firmly anchored in Merck's mission statement, values and strategy. The report explains how this responsibility is lived in the day-to-day-operations. Of special note is the new Merck Social Charter, which defines the minimum labor standards that must be met worldwide. Merck has also realigned and strategically positioned its charitable activities.

Procter & Gamble has published its 2007 Sustainability Report refer: www.ethicalperformance.net/PG_SR.html Learn how the consumer packaged goods company has helped to save energy and reduce greenhouse emissions through detergent technologies that allow consumers to significantly reduce household energy use through cold-water washing. It's also renewed commitment to sustainable development', with new strategies and targets. Among new five-year goals set out in the report are commitments to generate at least USD20billion in cumulative sales of products with reduced environmental impact by 2012, and to deliver an additional 10 per cent reduction in the environmental footprint of P&G's operations by the same date.

P&G has also set a goal of helping 250 million children in need through its Corporate Cause: Live, Learn and Thrive(TM) by 2012. The signature programme of LLT, which is the Children's Safe Drinking Water programme, commits to deliver another two billion litres of safe water by 2012, which would prevent 80 million days of disease and save 10,000 lives in the developing world.

MOSS :: Recycling

Recycle mobile phones at work!
Help your staff recycle their used mobile phones with MobileMuster. There are a number of ways to get involved.

  1. Simply round up all those old mobiles at work and home and take them down to your local mobile phones retailer - go to www.mobilemuster.com.au and enter your postcode to find your nearest drop off point
  2. Sign up with MobileMuster and run a short term muster with your staff - MobileMuster will provide promotional materials and collection units to help you on the way plus a free pick up service or
  3. Join MobileMuster and set up permanent collection points for your staff and customers - MobileMuster will provide promotion material, collection units and an on-demand pick up service all for free.

You can either register on line at www.mobilemuster.com.au or just call the MobileMuster Team on 1300 730 070.

MOSS :: Events

Climate Change Post Bali Briefings - What happened in Bali and how does it affect you and your organisation? The event will address issues around carbon taxes, trading systems, mitigation, investment opportunities, environmental partnerships, the Carbon Disclosure Project, showcase leading global initiatives and best practice and much much more...

MOSS is delighted to present Post Bali Briefings in Melbourne, Sydney and Perth with local business leaders and lawyers who attended the UNFCCC and international CSR and Sustainability Consultant Jonathan Wootliff. Jonathan - a veteran of 13 UN Climate Conferences and a former journalist turned corporate responsibility consultant, specializes in helping multinational corporations build productive relationships with NGOs, advocacy and activist groups through effective engagement.

Based in Europe, he travels extensively within the continent, as well as to the United States and Australasia, where he assists companies in building sustainable development strategies. Jonathan has undertaken client assignments for a wide range of companies including Altria, British Petroleum, Coca-Cola, Colgate-Palmolive, Merrill Lynch, Procter and Gamble, the Society for Worldwide Interbank Financial Telecommunication, Unocal, the Whirlpool Corporation and the Indonesian paper and pulp producer, APRIL. He has extensive knowledge in the energy, forestry, agriculture, food, and extractive industries sectors and provided a daily column on the UNFCCC for the Jakarta Post during the Bali conference.

Melbourne - Wednesday 13th February 7.30 - 9.30am DLA Phillips Fox, 140 William Street.

Speakers include:
Environmental Lawyer Louise Hicks, Partner, DLA Phillips Fox
MOSS CEO Anne-Maree Huxley
International Sustainability Advisor and Environmental broker Jonathan Wootliff

Tickets $33.00 Members $55.00 non members
Download full event details and registration here.

Sydney - Friday 15th February 7.30am - 9.30am
Venue to be confirmed

Speakers include:
MOSS CEO Anne-Maree Huxley
International Sustainability Advisor and Environmental broker Jonathan Wootliff
Tickets $33.00 Members $55.00 non members
Download full event details and registration here.

Perth - Tuesday 19th February 7.30am - 9.30am
Minter Ellison Lawyers, Level 49 - Central Park, 152-158 St Georges Tce

Speakers include:
Environmental Lawyers Matt Porter and Glen McLeod
AMB Holding Director Paul Bennett
MOSS CEO Anne-Maree Huxley
International Sustainability Advisor and Environmental broker Jonathan Wootliff

Tickets $33.00 MOSS & WASEA Members $55.00 non members
Download full event details and registration here.

Catalyst - The Australasian Executive Coaching Summit

25 - 26 March 2008, The Grace Hotel, Sydney

Chaired by Sir John Whitmore, this event features a lineup of presenters from the UK, Belgium, NZ and Australia. It strives to create change in organisations building productive, fulfilling and humane high performance work environments, making a positive contribution to the world. It enables professional coaches and coaching users to get together to network, listen to the world's best, be part of innovative discussions groups and forums, to share knowledge and experience the best of the best.

As coaches plays such an important role in embedding cultural change within organisations, MOSS have negotiated 10% discount for members. So ensure you acknowledge your membership when you register.

For the full program and registration details, refer: www.ihexcellence.com/events_catalystsummit.htm
For further information contact Alex Feher at the Institute of Human Excelence on 02 8211 0618 or email alex@ihexcellence.org

Wild Endurance - Blue Mountains NSW

3rd and 4th May

Do your staff need a new challenge that improves their fitness and sense of wellbeing?
Are you looking for opportunities to build teamwork and improve staff morale?

The Wilderness Society is excited to announce its inaugural WILDENDURANCE challenge - a new 100km team event to be staged in the stunning Blue Mountains World Heritage area on the weekend of 3/4 May 2008.

Working in teams, participants will challenge their personal limits while raising funds to support The Wilderness Society's conservation campaigns for a brighter, more secure future. Refer www.wildendurance.org for full details.

2007 CSR Summit

If you missed the 2007 CSR Summit wrap in December, we are delighted to report the 2007 CSR Summit was a great success. But don't just take our word for it, click here to read what some of the speakers and delegates had to say.

It addressed 'Belief + Action' around successfully implementing best practice CSR and specifically looked at sustainability in the Marketplace, Workplace, Community and Environment. And if you missed it, don't worry - you can gain access to the views and opinions of over 40 national and international thought leaders and sustainabiloity specialists. Click here to learn how.

On the topic of the CSR Summit, we've already commenced our planning for 2008 which will expand this year to include an exhibition and pre-conference workshops. So if you or your organisation would like to get involved in the planning, sponsorship and execution of the event, we'd love to hear from you. Our aim is to grow on what we have delivered over the past three years - so if you want to play an active leadership role - call MOSS today on 03 9846 7629.

That's it for another month. We look forward to seeing you at the upcoming Bali Briefings and to receiving your news and information for the next edition of MOSS news, views and events!

Yours in Sustainability
Anne-Maree Huxley
Founder and CEO MOSS



About MOSS: Models of Success and Sustainability (MOSS) is an Australian based industry body for individuals, corporations, governments and not-for-profit organisations interested in Corporate Social Responsibility (CSR) and Sustainability. It fosters responsible business practices across the Asia Pacific region through education, training, networking, tools and advice - driving sustainability and competitive business success. For more information refer: www.moss.org.au

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